Steven Beil | 773.474.6369 | stevendbeil@gmail.com
New benefit development & launch
To distinguish it from larger competitors, Discover innovates new benefits, features and products. Online Privacy Protection is its latest, adding to a feature set that includes Dark Web alerts for your SSN, a freeze button for your account, a free credit score and an alert for new accounts on your credit report. I was a critical contributor for all these launches, sometimes earning awards at our annual company ceremony. I was regularly recognized for developing the language to research these benefits and bring them to life with critical marketing claims and creative messaging.
Company
Discover Financial Svcs
Role
Copywriter, Creative Strategy, Claims Review Forum Approver
Ask me about:
- Developing new RTB (Reason to Believe) benefit statements for yearly quant. research
- Fleshing out positioning options for a winning RTB into qual. research (Problems, Promises & Proof)
- Naming, trademarks and identity for new equities
- Partnering with the business to determine material marketing claim components with legal
- Principles for building claims that are legally approvable and consumer friendly
- Bringing it to life in creative campaigns
Steven Beil, Sr. Copywriter, Assoc. Creative Director 