Steven Beil | 773.474.6369 | stevendbeil@gmail.com
Pre-approved direct mail
I led writing efforts to build hundreds of direct mail concepts over more than a decade to entice prospects to open, consider and apply. I worked closely with the business, my design partners, our pre-flight & production team as well as legal approvers. With a targeted population of millions of potentially approvable prospects, we treated every mail drop as a brand consideration vehicle as well as a direct response campaign.
Company
Discover Financial Svcs
Role
Team Lead, Copy Manager, Copywriter, Creative Strategy
Ask me about:
- Enrollment rate lifts (40%+) and long-term runs for packages above
- Strategy, positioning and headlines
- Customizing copy for narrow or broad targeting
- Co-creating and partnership with designers
- Claims and legal approval
- Comparison chart marketing
- Consumer research learnings
Steven Beil, Sr. Copywriter, Assoc. Creative Director 