Steven Beil | 773.474.6369 | stevendbeil@gmail.com
New cardmember journey
When Discover wanted to reinvent the first-year communications for new customers, I not only wrote copy for the emails, notifications and onboarding experience, I also helped the business strategically align on the best touch points at the best time for each type of customer we had. It was the first time we had a unified tone and look for dozens of initial customer communications.
Company
Discover Financial Svcs
Role
Copywriter, Creative Strategy
Ask me about:
- Emotive and behavioral approaches to email subject lines
- Content structures that defeat the myth that people don’t read their emails
- Creating integrated campaigns for existing customers from emails to website to mobile app
- Tackling the hard customer communications, like collections notices and adverse action letters
Steven Beil, Sr. Copywriter, Assoc. Creative Director 